Change and serious change is what we need
In the mid 1970’s, Kermit the Frog became famous for his catch phrase, ‘It’s not easy being green’.
These days there’s a whole new ‘green’ set finding meaning in Kermit’s oft quoted words.
Whilst a few may see no reason for “being green”, at the most basic level it’s just plain good sense in a business to create more from less. With the escalating global oil consumption and dwindling oil reserves, reducing energy intensity is a sensible action for all. In our personal lives it’s much the same.
The enterprise of building a green business is one of the most challenging to confront the modern day entrepreneur. For now, it’s vital to keep product, both conventional and green. The key is to compete on price, and to create genuine product with tangible “green” attributes that are valued for consumers – and to do that at a good prices as consumers are NOT prepared to pay more.
There are businesses out there where the various elements are being brought together to manufacture eco-friendly safety signs at good prices. Innovative thinking can make such manufacturers grab advantages and so, be extremely competitive.
Another examplaire can be found with fridge magnets. They are specially printed and used for promoting your companies, message, logo, offer or latest idea; they tend to have the habit of hanging around for aeons. The whole process of making these magnets has been re-jigged to facilitate reduced environmental impacts in making the magnets.
It’s the ultimate objective – to be green and do it at a price level that is competitive with conventional product. There are some out there who are achieving this and there will be more and more as the sensibility sinks in of adapting manufacturing processes so they are of lower energy intensity – “greener”.